2023 has been a living nightmare for any clinic that is looking to hire great staff.
It appears the quality of candidates has nosedived, yet demands from the same candidates are higher than ever.
One of the challenges that many clinics face is that the job descriptions that they post on the job boards are incredibly uninspiring and bland, resulting in them attracting uninspiring and bland candidates.
Duncan Hearing decided to do something about this. They decided to change the focus of their job adverts from being all about what they want from the employee to everything that they can offer the employee in terms of work environment/culture.
Their job adverts grew to become long, detailed, fun-to-read, and highly inspiring job descriptions that focused on the culture of the company, the benefits to the employee, and the exciting roles that the employee would be doing to contribute to the bigger picture.
It resulted in their new job adverts getting significantly more applications (10x more than their original) and them hiring great candidates that understood the culture, shared the values, and met the position with excitement.
It attracted people looking for a career, not a job.